Social and content

Social and
content

Full-funnel social, built to perform

Not just content. A strategy that moves people from scrolling past to showing up.


Delivery Model

Senior-led, lean production with scalable expansion via Kyttn

Production

In-house capture and direction, with specialist partners engaged when required

Outputs

Campaign content, always-on social, paid assets, brand storytelling

Full-funnel social, built to perform

Not just content. A strategy that moves people from scrolling past to showing up.


Delivery Model

Senior-led, lean production with scalable expansion via Kyttn

Production

In-house capture and direction, with specialist partners engaged when required

Outputs

Campaign content, always-on social, paid assets, brand storytelling

From scroll to conversion

From scroll to conversion

I’ve been creating and producing social content since the platforms were still defining themselves. I’ve seen every trend cycle, every algorithm shift, and every brand that chased them at the expense of connection.

Social engineered across the full funnel, awareness, consideration, conversion,with content designed around mindset. Whether someone is browsing casually, researching seriously, or ready to act, the work meets them there.

Kyttn

Kyttn

Kyttn

What this looks like in practice

What this looks like in practice

For Spark, I’ve created and produced multiple campaigns in one of New Zealand’s most competitive categories, work that had to cut through nationally while maintaining edge and clarity. For Petdirect, I mapped detailed quarterly and annual content calendars. Planned, sequenced, and produced so the brand showed up consistently, purposefully, and with something worth stopping for. This isn’t posting for presence. It’s building a compounding body of work.

For Spark, I’ve created and produced multiple campaigns in one of New Zealand’s most competitive categories, work that had to cut through nationally while maintaining edge and clarity. For Petdirect, I mapped detailed quarterly and annual content calendars. Planned, sequenced, and produced so the brand showed up consistently, purposefully, and with something worth stopping for. This isn’t posting for presence. It’s building a compounding body of work.

Production, aligned to strategy

Production, aligned to strategy

I shoot and direct the majority of social content myself, from run-and-gun capture to narrative, led brand pieces. That removes the gap between idea and execution.

When scale or complexity increases, Kyttn expands deliberately. Specialist editors, motion designers, additional crew, or production partners are brought in and directed to achieve the intended outcome, without adding unnecessary layers.

Strategy and production remain aligned because they’re led from the same place.

What Kyttn brings

What Kyttn brings

What Kyttn brings

Strategic architecture from day one
Campaign sequencing and full-funnel thinking
Integrated copy and creative direction
Embedded photography and video capability
Senior delivery without agency bloat

Strategic architecture from day one
Campaign sequencing and full-funnel thinking
Integrated copy and creative direction
Embedded photography and video capability
Senior delivery without agency bloat

Fast when needed. Structured when scaling.


If your social is active but not building equity, or you’re starting from scratch and want to structure it properly from day one, let’s talk.

Kyttn

Ready to talk through a project?

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© 2026 Kyttn

Let’s talk.

Tell me what you’re trying to build, fix, or scale.

Quick response.

I read every enquiry personally and respond quickly.

Kyttn

Ready to talk through a project?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell me what you’re trying to build, fix, or scale.

Quick response.

I read every enquiry personally and respond quickly.

Kyttn

Ready to talk through a project?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 Kyttn

Let’s talk.

Tell me what you’re trying to build, fix, or scale.

Quick response.

I read every enquiry personally and respond quickly.