Before we build a single page, write a single word, or commit to a single channel, we run Sphynx 2.0 on your market.
It tells us one thing: is there a position in this market that is genuinely winnable? If yes, exactly where is it and what will it take to own it? If no, we say so and walk away.
That question, answered with real data before any work begins, is what separates a strategy that compounds from one that burns budget in the wrong direction.
Know your competition better than they know themselves.
Sphynx 2.0 is Kyttn's competitive intelligence and diagnostic methodology. It is not software. It is not a report template. It is the process we run on your market before every engagement, the work that tells us where you can win, where the gaps are, and what your competitors haven't figured out yet.
Most NZ competitors look stronger than they are. High Google rankings don't always mean strong foundations. Domain authority numbers can be inflated. Content that ranks today can be fragile tomorrow. Sphynx 2.0 assesses what's actually underneath.
01
Keyword gap analysis.
What your market is actually searching in New Zealand, validated against real NZ search data, not global estimates or assumptions. Where your competitors are ranking and where they are exposed. Which terms have meaningful volume and genuinely low competition, the gaps most businesses never find because they're looking at the wrong data.
02
Competitor vulnerability mapping.
Real domain authority, backlink quality, content depth, and ranking fragility across your actual competitors. Not the ones you think you're competing against, the ones the data says you are. Most NZ competitors are beatable with the right approach. Sphynx 2.0 identifies exactly where the cracks are.
03
Positioning clarity.
Where your brand sits relative to the market. What you are saying, what competitors are saying, and where the gap exists that neither of you owns yet. The position that is genuinely available and genuinely worth taking.
04
Traffic and conversion diagnosis.
If you already have traffic but it is not converting, Sphynx 2.0 maps where the funnel is leaking. Intent mismatch, messaging gaps, offer clarity problems. The specific friction point between visitor and action.
05
Growth opportunity ranking.
Not a list of fifty things to fix. A ranked order of where to focus first, by impact, by feasibility, and by how fast results are likely to move. The highest-leverage action at your specific stage, given your current authority and the competitive environment you're in.
06
Google Ads feasibility.
Real bid data from NZ Google Keyword Planner. Budget scenarios modelled against realistic conversion rates. Whether paid search makes sense at your stage and at what spend level it becomes efficient.
Most marketing fails not because the work is bad but because the direction is wrong. Campaigns target terms nobody searches. SEO work goes into pages that were never going to rank. Google Ads spend goes toward keywords that attract browsers not buyers.
The cost of that is not just wasted budget. It is the time spent building something that was always aimed at the wrong target. By the time it becomes clear the direction was wrong, significant resources have been committed.
Sphynx 2.0 exists to close that gap. To give NZ businesses the competitive intelligence that used to be available only to companies with large agency budgets and months of research time. To find out whether the battle is worth fighting before spending a dollar on it.
It is the reason we can walk away from engagements where the data does not support the investment. And it is the reason the engagements we do take on have the foundation to compound.
A redacted snapshot from the Sphynx 2.0 diagnostic we ran for Japan360.
The full report maps every real competitor, their traffic, their ad spend, and where they're genuinely vulnerable. This is one section of nine.
The full diagnostic maps every winnable keyword, its real NZ search volume, difficulty, and commercial value. Keywords have been anonymised to protect the client's competitive advantage.
Within 24 hours of implementation, Japan360 held the #1 organic position, the #1 AI Overview citation, and the #1 AI Overview source card for the primary target keyword. Zero paid ads. Zero prior ranking history. This is what happens when Sphynx 2.0 finds a gap nobody else has taken.
What happens after Sphynx 2.0
You receive the output of Sphynx 2.0 as a branded standalone report.
A clear picture of where your brand is in the market, who you are actually competing against, what position is genuinely available, and a prioritised plan for what to do next.
The diagnostic is the foundation. Everything Kyttn builds sits on top of it. The SEO architecture, the Google Ads structure, the content strategy, the conversion layer, all of it is built around what Sphynx 2.0 found, not around assumptions.
That is how Japan360 went from zero NZ rankings to position 1 in 24 hours. The gap was already identified. The target was already clear. The work was precise because the diagnostic had already done the hard part.
That is how En Beauty launched into a competitive market and was profitable by month two. Not because the creative was exceptional, though it was. Because the position was identified first and everything was built to own it.
The first conversation is free. If there's an opportunity worth exploring, we run Sphynx 2.0. NZD $489. Allow around a week. You receive a branded report with your market position, real competitors, and a prioritised plan for what to do first. Yours to keep regardless of whether you engage Kyttn further. If you do, the $489 comes off your first invoice.
The 5 phase Kyttn method.
If the data says no,
we say no.
Not every business has a winnable gap in the market. Not every keyword target is realistic for a site at its current stage. Not every Google Ads budget makes sense against the conversion rates a site is likely to achieve.
When Sphynx 2.0 tells us the battle isn't worth fighting, we say so. That is not a failure of the process. It is the process working exactly as it should.
We would rather tell you the truth before you spend money than take an engagement we know will not compound. That honesty is what makes the engagements we do take on worth trusting.
