Each phase below is a standalone engagement, start where your business is, build from there. The diagnostic tells us exactly where to begin. The problem is further back than most businesses think.
Find the gap
Before anything is built, we find out whether a winnable position exists in your market. Using Sphynx 2.0, we map your competitors, your keyword gaps, and where the market is genuinely open. If the battle is worth fighting, we tell you exactly where to aim. If it isn't, we tell you that too.
01.
Sphynx 2.0
The competitive intelligence system behind every Kyttn engagement.
Build the blueprint
The plan for everything that follows. Keyword architecture locked, site structure mapped, Google Ads framework designed. Every decision made before a dollar is spent on building.
01.
The marketing blueprint
Your go-to-market strategy, locked before a dollar is spent on building.
Engage and convert
Build what the blueprint specified. Brand created or applied. Website live. Google Ads launched. The work that takes a business from invisible to trading, and from 2% conversion to 6% and above.
01.
Website design
Designed once, done right. The look and the intelligence in the same build.
02.
SEO consultation
Find out what's blocking your rankings and exactly what to fix.
03.
AI search visibility
04.
Google Ads
05.
Conversion rate optimisation
Turn more of the right visitors into paying customers.
06.
The outsourced marketing department.
Your whole marketing engine, strategy, website, search, ads and monthly reporting, run as one accountable team for a fraction of one salary.
07.
Brand identity
Brand built on intelligence, not instinct. Created or injected in phase three.
Build authority
Content, digital PR, AI citations, and directory presence. Compound the traffic and trust already built. The long game that keeps paying after the initial work is done.
01.
Content strategy
Blog content, digital PR, AI citations, and listings that compound over time.
Lead the market
Performance captures demand. Phase five creates it. Social ads, awareness campaigns, and full-funnel creative that turn a brand people find into a brand people search for by name.
01.
Campaigns and creative
Award-winning creative direction deployed once the foundation is solid.
The whole picture
01.
Bolt on the whole marketing function.
Some businesses need one phase. Others need someone to own all of it. Kyttn works as a fractional CMO for growth-stage businesses across New Zealand and Australia: senior marketing leadership that sets the strategy, decides the sequence, and makes sure the work actually gets built. Not a strategy deck and a retainer. The thinking and the doing, one accountable owner.
