Clear answers. No fluff.
Clear answers. No fluff.
Clear answers.
No fluff.
Everything you need to know about how Kyttn works, who it's built for, and what to expect. If your question isn't here, just ask away, the first conversation is free.
Most businesses don't need all five phases. They need the right ones, in the right sequence.
Everything you need to know about how Kyttn works, who it's built for, and what to expect. If your question isn't here, just ask away, the first conversation is free.
About Kyttn.
Kyttn is a diagnostic-first marketing consultancy for NZ and Australian businesses. Not an agency. Not a freelancer. A consultancy that runs a five-phase growth system, finding where your market is open before spending a dollar, then building everything needed to take it.
Growth-stage NZ and Australian businesses, funded startups, and founder-led brands that have something real but haven't found traction yet. Businesses that are about to launch and want to get the foundations right. Businesses that have launched and aren't getting the results they expected.
Not a social media community manager. Not a studio that produces creative without a strategy underneath. Not the right fit if you need someone to answer comments, film vox pops around the office, or post three times a week without knowing why. If your business needs a logo and nothing else, Kyttn is not the right fit.
An SEO agency sells SEO. A brand agency sells brand. Kyttn works out what your business actually needs at its specific stage and does that work in the right sequence. SEO without conversion architecture is wasted. Brand without traffic is talking to nobody. The system only works when the phases are built in order.
Auckland, New Zealand. Kyttn works with businesses across NZ and Australia. Most engagements are done remotely or in a hybrid format.
Jake Siddall leads every engagement personally. When a project needs additional capability — a developer, a designer, a filmmaker, a media specialist — Jake brings in senior people he has worked with and trusts. The team is assembled around the job, not maintained as overhead.
Kyttn is a diagnostic-first marketing consultancy for NZ and Australian businesses. Not an agency. Not a freelancer. A consultancy that runs a five-phase growth system, finding where your market is open before spending a dollar, then building everything needed to take it.
Growth-stage NZ and Australian businesses, funded startups, and founder-led brands that have something real but haven't found traction yet. Businesses that are about to launch and want to get the foundations right. Businesses that have launched and aren't getting the results they expected.
Not a social media community manager. Not a studio that produces creative without a strategy underneath. Not the right fit if you need someone to answer comments, film vox pops around the office, or post three times a week without knowing why. If your business needs a logo and nothing else, Kyttn is not the right fit.
An SEO agency sells SEO. A brand agency sells brand. Kyttn works out what your business actually needs at its specific stage and does that work in the right sequence. SEO without conversion architecture is wasted. Brand without traffic is talking to nobody. The system only works when the phases are built in order.
Auckland, New Zealand. Kyttn works with businesses across NZ and Australia. Most engagements are done remotely or in a hybrid format.
Jake Siddall leads every engagement personally. When a project needs additional capability — a developer, a designer, a filmmaker, a media specialist — Jake brings in senior people he has worked with and trusts. The team is assembled around the job, not maintained as overhead.
Kyttn is a diagnostic-first marketing consultancy for NZ and Australian businesses. Not an agency. Not a freelancer. A consultancy that runs a five-phase growth system, finding where your market is open before spending a dollar, then building everything needed to take it.
Growth-stage NZ and Australian businesses, funded startups, and founder-led brands that have something real but haven't found traction yet. Businesses that are about to launch and want to get the foundations right. Businesses that have launched and aren't getting the results they expected.
Not a social media community manager. Not a studio that produces creative without a strategy underneath. Not the right fit if you need someone to answer comments, film vox pops around the office, or post three times a week without knowing why. If your business needs a logo and nothing else, Kyttn is not the right fit.
An SEO agency sells SEO. A brand agency sells brand. Kyttn works out what your business actually needs at its specific stage and does that work in the right sequence. SEO without conversion architecture is wasted. Brand without traffic is talking to nobody. The system only works when the phases are built in order.
Auckland, New Zealand. Kyttn works with businesses across NZ and Australia. Most engagements are done remotely or in a hybrid format.
Jake Siddall leads every engagement personally. When a project needs additional capability — a developer, a designer, a filmmaker, a media specialist — Jake brings in senior people he has worked with and trusts. The team is assembled around the job, not maintained as overhead.
The five-phase system.
No. Most clients start with phases one and two. Some come in at three. A few eventually work through all five, but not all at once and not on a fixed timeline. Each phase is its own engagement. You do it when the business is ready. There's no commitment to what comes next until you decide you want it.
Not necessarily. If your site is already getting traffic but not converting, phase three is often the right entry point. If you have a brand and a converting site but no organic presence, phase two or four might be where to start. The diagnostic tells us exactly where your business is in the sequence.
Yes. Every phase is a standalone engagement. You decide what happens next, no obligation to continue beyond what you've signed up for.
Phase one runs in about a week. Phases two and three together typically take four to eight weeks depending on what needs to be built. Phase four and five are ongoing. We'll scope each clearly before anything starts.
That's common. The diagnostic tells us what's already working, what's been done but isn't working, and what's genuinely missing. Sometimes the foundation is stronger than it looks. Sometimes phase three was built without phases one and two underneath it. Either way, we start with clarity.
No. Most clients start with phases one and two. Some come in at three. A few eventually work through all five, but not all at once and not on a fixed timeline. Each phase is its own engagement. You do it when the business is ready. There's no commitment to what comes next until you decide you want it.
Not necessarily. If your site is already getting traffic but not converting, phase three is often the right entry point. If you have a brand and a converting site but no organic presence, phase two or four might be where to start. The diagnostic tells us exactly where your business is in the sequence.
Yes. Every phase is a standalone engagement. You decide what happens next, no obligation to continue beyond what you've signed up for.
Phase one runs in about a week. Phases two and three together typically take four to eight weeks depending on what needs to be built. Phase four and five are ongoing. We'll scope each clearly before anything starts.
That's common. The diagnostic tells us what's already working, what's been done but isn't working, and what's genuinely missing. Sometimes the foundation is stronger than it looks. Sometimes phase three was built without phases one and two underneath it. Either way, we start with clarity.
No. Most clients start with phases one and two. Some come in at three. A few eventually work through all five, but not all at once and not on a fixed timeline. Each phase is its own engagement. You do it when the business is ready. There's no commitment to what comes next until you decide you want it.
Not necessarily. If your site is already getting traffic but not converting, phase three is often the right entry point. If you have a brand and a converting site but no organic presence, phase two or four might be where to start. The diagnostic tells us exactly where your business is in the sequence.
Yes. Every phase is a standalone engagement. You decide what happens next, no obligation to continue beyond what you've signed up for.
Phase one runs in about a week. Phases two and three together typically take four to eight weeks depending on what needs to be built. Phase four and five are ongoing. We'll scope each clearly before anything starts.
That's common. The diagnostic tells us what's already working, what's been done but isn't working, and what's genuinely missing. Sometimes the foundation is stronger than it looks. Sometimes phase three was built without phases one and two underneath it. Either way, we start with clarity.
Sphynx 2.0
Sphynx 2.0 is Kyttn's competitive intelligence and diagnostic methodology. It maps your keyword gaps, your competitors' real weaknesses, and where your market is genuinely open before any work begins. It runs as the foundation of every Kyttn engagement.
A standard SEO audit tells you what is wrong with your site. Sphynx 2.0 tells you whether there is a market gap worth fighting for in the first place, and if there is, exactly where to aim. It combines keyword gap analysis, competitor vulnerability mapping, Google Ads feasibility, and strategic synthesis into one diagnostic.
We talk first, that conversation is free. After that, Sphynx 2.0 runs on your market. Allow around a week. We then meet for 60 to 90 minutes where Jake walks you through exactly what we found. You leave with a branded standalone report covering all the data, analysis, and a prioritised action plan.
You receive a branded report, a standalone document covering your market position, who you are actually competing against, what gap is available, and a prioritised action plan. It is yours to keep and act on, with or without further Kyttn involvement.
Sphynx 2.0 is not software or a template you can run yourself. It is a diagnostic we run on your market. You pay NZD $489, we do the work, and you receive a branded report with a prioritised action plan. That report is yours to keep and act on regardless of whether you engage Kyttn further. The value is in the strategic interpretation, not the data tools.
We say so and walk away. Not every business has a winnable gap in the market at its current stage. When the data says the battle isn't worth fighting, we tell you that before you spend money. That honesty is what makes the engagements we do take on worth trusting.
Sphynx 2.0 is Kyttn's competitive intelligence and diagnostic methodology. It maps your keyword gaps, your competitors' real weaknesses, and where your market is genuinely open before any work begins. It runs as the foundation of every Kyttn engagement.
A standard SEO audit tells you what is wrong with your site. Sphynx 2.0 tells you whether there is a market gap worth fighting for in the first place, and if there is, exactly where to aim. It combines keyword gap analysis, competitor vulnerability mapping, Google Ads feasibility, and strategic synthesis into one diagnostic.
We talk first, that conversation is free. After that, Sphynx 2.0 runs on your market. Allow around a week. We then meet for 60 to 90 minutes where Jake walks you through exactly what we found. You leave with a branded standalone report covering all the data, analysis, and a prioritised action plan.
You receive a branded report, a standalone document covering your market position, who you are actually competing against, what gap is available, and a prioritised action plan. It is yours to keep and act on, with or without further Kyttn involvement.
Sphynx 2.0 is not software or a template you can run yourself. It is a diagnostic we run on your market. You pay NZD $489, we do the work, and you receive a branded report with a prioritised action plan. That report is yours to keep and act on regardless of whether you engage Kyttn further. The value is in the strategic interpretation, not the data tools.
We say so and walk away. Not every business has a winnable gap in the market at its current stage. When the data says the battle isn't worth fighting, we tell you that before you spend money. That honesty is what makes the engagements we do take on worth trusting.
Sphynx 2.0 is Kyttn's competitive intelligence and diagnostic methodology. It maps your keyword gaps, your competitors' real weaknesses, and where your market is genuinely open before any work begins. It runs as the foundation of every Kyttn engagement.
A standard SEO audit tells you what is wrong with your site. Sphynx 2.0 tells you whether there is a market gap worth fighting for in the first place, and if there is, exactly where to aim. It combines keyword gap analysis, competitor vulnerability mapping, Google Ads feasibility, and strategic synthesis into one diagnostic.
We talk first, that conversation is free. After that, Sphynx 2.0 runs on your market. Allow around a week. We then meet for 60 to 90 minutes where Jake walks you through exactly what we found. You leave with a branded standalone report covering all the data, analysis, and a prioritised action plan.
You receive a branded report, a standalone document covering your market position, who you are actually competing against, what gap is available, and a prioritised action plan. It is yours to keep and act on, with or without further Kyttn involvement.
Sphynx 2.0 is not software or a template you can run yourself. It is a diagnostic we run on your market. You pay NZD $489, we do the work, and you receive a branded report with a prioritised action plan. That report is yours to keep and act on regardless of whether you engage Kyttn further. The value is in the strategic interpretation, not the data tools.
We say so and walk away. Not every business has a winnable gap in the market at its current stage. When the data says the battle isn't worth fighting, we tell you that before you spend money. That honesty is what makes the engagements we do take on worth trusting.
SEO and Google Ads.
Typically three to six months to see meaningful organic movement, depending on your current authority and how competitive your target terms are. Technical fixes and content targeting low-competition terms can show results faster. Japan360 hit position one within 24 hours of implementation because the gap was genuinely open and the fix was structural.
For most NZ service businesses, a starting budget of NZD $600 to $1,200 per month gives Google's Smart Bidding enough data to optimise within the first 30 to 60 days. We'll model the numbers for your specific situation before recommending a budget.
They solve different problems. Google Ads generates immediate visibility for high-intent searches. SEO builds long-term organic authority that compounds over time. For most NZ businesses at growth stage, running both in parallel produces better results than choosing one. The Sphynx 2.0 diagnostic tells you the right balance for your specific market.
The most common reasons are wrong keyword targeting, a landing page that doesn't match the search intent, campaigns being changed too frequently before the algorithm has enough data, or budget too low to generate meaningful signals. The Sphynx 2.0 diagnostic will identify which applies to your situation.
AI visibility means your business is cited by ChatGPT, Gemini, Perplexity, and other AI search tools when someone asks a question relevant to your service. It is built through structured FAQ content, schema markup, entity signals, and distributed citations across credible sources. Most NZ businesses have zero AI visibility. It is one of the most uncontested opportunities in NZ digital marketing right now.
Typically three to six months to see meaningful organic movement, depending on your current authority and how competitive your target terms are. Technical fixes and content targeting low-competition terms can show results faster. Japan360 hit position one within 24 hours of implementation because the gap was genuinely open and the fix was structural.
For most NZ service businesses, a starting budget of NZD $600 to $1,200 per month gives Google's Smart Bidding enough data to optimise within the first 30 to 60 days. We'll model the numbers for your specific situation before recommending a budget.
They solve different problems. Google Ads generates immediate visibility for high-intent searches. SEO builds long-term organic authority that compounds over time. For most NZ businesses at growth stage, running both in parallel produces better results than choosing one. The Sphynx 2.0 diagnostic tells you the right balance for your specific market.
The most common reasons are wrong keyword targeting, a landing page that doesn't match the search intent, campaigns being changed too frequently before the algorithm has enough data, or budget too low to generate meaningful signals. The Sphynx 2.0 diagnostic will identify which applies to your situation.
AI visibility means your business is cited by ChatGPT, Gemini, Perplexity, and other AI search tools when someone asks a question relevant to your service. It is built through structured FAQ content, schema markup, entity signals, and distributed citations across credible sources. Most NZ businesses have zero AI visibility. It is one of the most uncontested opportunities in NZ digital marketing right now.
Typically three to six months to see meaningful organic movement, depending on your current authority and how competitive your target terms are. Technical fixes and content targeting low-competition terms can show results faster. Japan360 hit position one within 24 hours of implementation because the gap was genuinely open and the fix was structural.
For most NZ service businesses, a starting budget of NZD $600 to $1,200 per month gives Google's Smart Bidding enough data to optimise within the first 30 to 60 days. We'll model the numbers for your specific situation before recommending a budget.
They solve different problems. Google Ads generates immediate visibility for high-intent searches. SEO builds long-term organic authority that compounds over time. For most NZ businesses at growth stage, running both in parallel produces better results than choosing one. The Sphynx 2.0 diagnostic tells you the right balance for your specific market.
The most common reasons are wrong keyword targeting, a landing page that doesn't match the search intent, campaigns being changed too frequently before the algorithm has enough data, or budget too low to generate meaningful signals. The Sphynx 2.0 diagnostic will identify which applies to your situation.
AI visibility means your business is cited by ChatGPT, Gemini, Perplexity, and other AI search tools when someone asks a question relevant to your service. It is built through structured FAQ content, schema markup, entity signals, and distributed citations across credible sources. Most NZ businesses have zero AI visibility. It is one of the most uncontested opportunities in NZ digital marketing right now.
Brand and conversion.
Not necessarily. If you have a clear enough offer and an identifiable audience, you can begin with phases one and two before the full brand layer is built. The diagnostic will tell you what the right sequence is for your specific situation.
A logo is a mark. Brand identity is everything around it, the voice, the visual system, the messaging, the feeling someone gets when they encounter your business. A logo without a brand identity is a symbol without meaning.
Yes. Many Kyttn clients have an existing brand that simply isn't working as hard as it should be. We assess what's there, identify what's missing or misaligned, and build on top of it rather than replacing it unnecessarily.
The industry average sits around 2%, that's what you get when traffic arrives at a page that wasn't built for it. A properly built conversion layer, where the page matches the exact intent of the person who clicked, pushes that to 6% and above. En Beauty launched at 6.5%. That's not a marketing miracle. It's what happens when everything is built in the right order.
Not necessarily. If you have a clear enough offer and an identifiable audience, you can begin with phases one and two before the full brand layer is built. The diagnostic will tell you what the right sequence is for your specific situation.
A logo is a mark. Brand identity is everything around it, the voice, the visual system, the messaging, the feeling someone gets when they encounter your business. A logo without a brand identity is a symbol without meaning.
Yes. Many Kyttn clients have an existing brand that simply isn't working as hard as it should be. We assess what's there, identify what's missing or misaligned, and build on top of it rather than replacing it unnecessarily.
The industry average sits around 2%, that's what you get when traffic arrives at a page that wasn't built for it. A properly built conversion layer, where the page matches the exact intent of the person who clicked, pushes that to 6% and above. En Beauty launched at 6.5%. That's not a marketing miracle. It's what happens when everything is built in the right order.
Not necessarily. If you have a clear enough offer and an identifiable audience, you can begin with phases one and two before the full brand layer is built. The diagnostic will tell you what the right sequence is for your specific situation.
A logo is a mark. Brand identity is everything around it, the voice, the visual system, the messaging, the feeling someone gets when they encounter your business. A logo without a brand identity is a symbol without meaning.
Yes. Many Kyttn clients have an existing brand that simply isn't working as hard as it should be. We assess what's there, identify what's missing or misaligned, and build on top of it rather than replacing it unnecessarily.
The industry average sits around 2%, that's what you get when traffic arrives at a page that wasn't built for it. A properly built conversion layer, where the page matches the exact intent of the person who clicked, pushes that to 6% and above. En Beauty launched at 6.5%. That's not a marketing miracle. It's what happens when everything is built in the right order.
Content and authority.
Quality over quantity. Two well-researched posts per month targeting genuine search clusters will outperform twenty thin posts targeting individual keywords. Kyttn recommends starting with six to eight foundational posts covering the most important informational searches in your sector, then building from there.
Informational content targeting low-competition terms can begin ranking within four to eight weeks. Content targeting more competitive terms typically takes three to six months to reach page one. The cumulative effect of a content programme compounds significantly after six months.
Earlier than most people think. Directory listings start in phase three as soon as the site is live and business details are confirmed. Every week a listing isn't live is a week of citation authority not being built. Everything else in phase four waits for the performance foundation. Listings don't.
Quality over quantity. Two well-researched posts per month targeting genuine search clusters will outperform twenty thin posts targeting individual keywords. Kyttn recommends starting with six to eight foundational posts covering the most important informational searches in your sector, then building from there.
Informational content targeting low-competition terms can begin ranking within four to eight weeks. Content targeting more competitive terms typically takes three to six months to reach page one. The cumulative effect of a content programme compounds significantly after six months.
Earlier than most people think. Directory listings start in phase three as soon as the site is live and business details are confirmed. Every week a listing isn't live is a week of citation authority not being built. Everything else in phase four waits for the performance foundation. Listings don't.
Quality over quantity. Two well-researched posts per month targeting genuine search clusters will outperform twenty thin posts targeting individual keywords. Kyttn recommends starting with six to eight foundational posts covering the most important informational searches in your sector, then building from there.
Informational content targeting low-competition terms can begin ranking within four to eight weeks. Content targeting more competitive terms typically takes three to six months to reach page one. The cumulative effect of a content programme compounds significantly after six months.
Earlier than most people think. Directory listings start in phase three as soon as the site is live and business details are confirmed. Every week a listing isn't live is a week of citation authority not being built. Everything else in phase four waits for the performance foundation. Listings don't.
Campaigns and creative.
Phases one through three need to be working, the gap identified, the site getting found, and the conversion rate above 4%. Phase four can run in parallel with phase five for established businesses. The diagnostic tells us exactly where you are in the sequence.
A full-funnel campaign has a role for every stage of the customer journey. Awareness work reaches people who don't know you yet. Consideration content nurtures people who are comparing options. Conversion creative pushes people who are ready to act. Most NZ campaigns run awareness work and call it done. A full-funnel approach makes each stage feed the next.
Yes. Jake Siddall shoots and directs personally where the production allows, photography, brand film, social content. For larger productions, a trusted senior network is assembled around the job. Either way, the creative direction stays in-house, which removes the gap between the strategy and the execution.
Phases one through three need to be working, the gap identified, the site getting found, and the conversion rate above 4%. Phase four can run in parallel with phase five for established businesses. The diagnostic tells us exactly where you are in the sequence.
A full-funnel campaign has a role for every stage of the customer journey. Awareness work reaches people who don't know you yet. Consideration content nurtures people who are comparing options. Conversion creative pushes people who are ready to act. Most NZ campaigns run awareness work and call it done. A full-funnel approach makes each stage feed the next.
Yes. Jake Siddall shoots and directs personally where the production allows, photography, brand film, social content. For larger productions, a trusted senior network is assembled around the job. Either way, the creative direction stays in-house, which removes the gap between the strategy and the execution.
Phases one through three need to be working, the gap identified, the site getting found, and the conversion rate above 4%. Phase four can run in parallel with phase five for established businesses. The diagnostic tells us exactly where you are in the sequence.
A full-funnel campaign has a role for every stage of the customer journey. Awareness work reaches people who don't know you yet. Consideration content nurtures people who are comparing options. Conversion creative pushes people who are ready to act. Most NZ campaigns run awareness work and call it done. A full-funnel approach makes each stage feed the next.
Yes. Jake Siddall shoots and directs personally where the production allows, photography, brand film, social content. For larger productions, a trusted senior network is assembled around the job. Either way, the creative direction stays in-house, which removes the gap between the strategy and the execution.
Pricing and engagement.
The first conversation is free. If we see an opportunity worth exploring, we run Sphynx 2.0 on your market, that's NZD $489. If a larger engagement follows, the $489 comes off the first invoice.
It depends on which phases are needed and what needs to be built. Most clients start with phases one and two. Each phase is scoped and priced individually before anything starts. Because there are no agency layers and no overhead, budget goes directly into the work. The diagnostic tells us exactly what you need so you're never paying for phases that aren't relevant yet.
Yes, though we're more flexible on how we work together than most. Project fees, retainers, hourly, and equity arrangements are all on the table depending on what makes sense for the business and the engagement.
The report is yours to keep regardless of what happens next. Some clients take the plan and implement it themselves. Others ask Kyttn to build it. Either works. If you want to proceed with a larger engagement, the $489 comes off the first invoice.
The first conversation is free. If we see an opportunity worth exploring, we run Sphynx 2.0 on your market, that's NZD $489. If a larger engagement follows, the $489 comes off the first invoice.
It depends on which phases are needed and what needs to be built. Most clients start with phases one and two. Each phase is scoped and priced individually before anything starts. Because there are no agency layers and no overhead, budget goes directly into the work. The diagnostic tells us exactly what you need so you're never paying for phases that aren't relevant yet.
Yes, though we're more flexible on how we work together than most. Project fees, retainers, hourly, and equity arrangements are all on the table depending on what makes sense for the business and the engagement.
The report is yours to keep regardless of what happens next. Some clients take the plan and implement it themselves. Others ask Kyttn to build it. Either works. If you want to proceed with a larger engagement, the $489 comes off the first invoice.
The first conversation is free. If we see an opportunity worth exploring, we run Sphynx 2.0 on your market, that's NZD $489. If a larger engagement follows, the $489 comes off the first invoice.
It depends on which phases are needed and what needs to be built. Most clients start with phases one and two. Each phase is scoped and priced individually before anything starts. Because there are no agency layers and no overhead, budget goes directly into the work. The diagnostic tells us exactly what you need so you're never paying for phases that aren't relevant yet.
Yes, though we're more flexible on how we work together than most. Project fees, retainers, hourly, and equity arrangements are all on the table depending on what makes sense for the business and the engagement.
The report is yours to keep regardless of what happens next. Some clients take the plan and implement it themselves. Others ask Kyttn to build it. Either works. If you want to proceed with a larger engagement, the $489 comes off the first invoice.