At some point the DIY phase ends. Revenue is real, the market is responding, and marketing has become a job nobody in the building is qualified to own. From there you have three options. Hire a marketing manager and hope they can set strategy. Sign with an agency and hope the service they sell happens to be the thing you need. Or bring in a fractional CMO: senior marketing leadership, part time, accountable for the whole picture rather than a single channel.
Kyttn provides fractional marketing leadership for growth-stage businesses across New Zealand and Australia. Call it a fractional CMO, a fractional marketing director, or an outsourced head of marketing. The label matters less than the job: work out what your business actually needs, put it in the right order, then make sure the work gets done properly.
There is one question worth asking anyone who offers this service: once the strategy is signed off, who actually does the work? For a lot of fractional CMOs the honest answer is that you will need to hire someone for that. The strategy deck arrives, the retainer continues, and the execution becomes your problem.
Kyttn was built the other way around. Our founder Jake Siddall spent twenty years as a creative director at Colenso BBDO, Special Group, Mojo and Daylight, then in-house launching a national pet brand. The fractional leadership comes with production capability attached: brand, copy, photography, film, and the performance channels underneath them. When the plan says build it, we build it. One accountable owner from the strategy through to the work itself.
Most businesses do not have a marketing problem.
They have a sequencing problem. They spend on brand before they know what they are competing for. They run Google Ads before the site converts. They commission content before anyone can find them. Each piece might be fine on its own. In the wrong order, the money leaks out between them.
A fractional CMO's real job is sequence. Before choosing channels or setting budgets, someone senior has to answer one question: what does this business need first? That is why every Kyttn engagement starts with evidence rather than a retainer.
It starts with a diagnostic, not a retainer.
Sphynx 2.0 is our competitive intelligence diagnostic. In about a week we map your market, your real competitors, your keyword gaps and where the market is genuinely open. You get a branded report and a prioritised plan, yours to keep either way. NZD $489 + GST, credited against your first invoice if we work together. If the data says there is no winnable gap, we tell you that too.
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Marketing strategy and go-to-market planning, written in language a board can read.
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Sequencing and budget allocation across SEO, Google Ads, AI visibility, brand, content and campaigns.
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Conversion architecture. The NZ average site converts around 2% of visitors. Properly built, 6% and above is achievable.
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A bolt-on marketing department.
Some businesses want a fractional CMO. Others want the whole function: an outsourced marketing department that plugs into the company and covers everything from strategy to delivery. Kyttn is built for that shape too. For founders and CEOs who want one accountable owner across the whole picture, we operate as the marketing function, scaled to what the business actually needs and nothing more.
If you have just raised and the board wants a proper plan, that is a two-phase job: the diagnostic first, then the go-to-market blueprint. You will have a plan the board can interrogate inside a month, built on competitive evidence rather than assumption.
What it looks like when the sequence is right.
En Beauty launched into a crowded Auckland market with zero organic presence. Diagnostic first, then all five phases in order. Profitable in month two. Google Ads cost per acquisition from $70.70 at launch to $47.52 as the campaign matured. Conversion rate at 6% against a 2% industry average. First in AI visibility across every Auckland competitor. Within six months the business was hiring to keep up with demand.
100%
competitive perception score on Gemini.
Japan360 had a strong brand and near-zero NZ search presence. The diagnostic found a genuinely open position. The blueprint put the right pages in the right places. Position 1 on the primary target keyword within 24 hours of implementation, and first named provider in Google's AI Overview for multiple terms.
Japan360 website designed by Little Fuji. SEO architecture and keyword strategy by Kyttn.
What it costs.
Fractional marketing leadership in New Zealand typically runs $4,000 to $6,000 a month for strategy-only support, and $6,000 to $10,000 or more when execution is included. Kyttn prices by scope, not by the clock. Every engagement starts with the $489 diagnostic so neither of us is guessing, and each phase is scoped and priced before it begins. No lock-in, no layers.
