The blueprint. Your go-to-market strategy, locked before a dollar is spent.

Phase 02 of the Kyttn system. Nothing is built in this phase. Everything is decided.

Most marketing fails at the planning stage, quietly, before anyone notices. The site gets built before the keyword strategy exists. The ads launch before anyone has checked what a click costs. The brand gets designed before anyone knows what it is competing against. The blueprint exists so that never happens. It is the go-to-market strategy for your business, decided on evidence, before a dollar is spent on building.

what gets decided

Everything that phase three will build.

The keyword architecture. Which terms your business will own, validated against real NZ search data, not tool estimates.

The site structure. Every page, its target, its place in the hierarchy, and why it exists.

The Google Ads framework. Campaign structure, keyword groups, match types and a spend model with a realistic cost per acquisition before you commit a budget.

The brand direction. Sharpened by what the diagnostic revealed about the market, so the brand is built on intelligence rather than instinct.

The conversion targets. What the site needs to achieve, page by page, against the 2% NZ average and the 6%+ standard we build to.

Reporting on the numbers that matter: enquiries, cost per acquisition, conversion rate and pipeline. Not impressions.

A go-to-market strategy the board can read.

If you have raised and the board is asking for the plan, this is the plan. The diagnostic maps the competitive landscape. The blueprint turns it into a go-to-market strategy with numbers attached: the position you are taking, the terms you will own, what customer acquisition will cost, and what gets built in what order. Evidence a board can interrogate, delivered inside a month, without hiring a marketing executive to produce it.

The deliverables.

A keyword map and target list, validated NZ data.

Page-by-page site architecture.

Google Ads framework and spend model.

Brand direction brief.

A 90-day build plan, sequenced.

Where it sits.

Built on phase one. Feeding phase three.

The blueprint needs the diagnostic underneath it. Sphynx 2.0 finds whether a winnable position exists and where it is. The blueprint is the plan to take it. If you have already run the diagnostic, phase two flows straight from it, typically inside one to two weeks. Then phase three builds exactly what the blueprint specified, with nobody guessing.

Find the gap. Take it.

Kyttn's fractional leadership comes with production capability attached.

Planning for the best results for your business with Kyttn

Kyttn's fractional leadership comes with production capability attached.

Build what the blueprint specifies, no guessing.

Studying business to understand the battleground

Build what the blueprint specifies, no guessing.

The 5 phase Kyttn method.

Find the gap.

Before anything is built, we find out if a winnable position exists. If it doesn't, we say so.

Build the blueprint.

Keyword architecture locked. Site structure mapped. Google Ads framework designed. Every decision made before a dollar is spent on building.

Engage & convert.

Brand created or applied. Website live. Google Ads launched. The work that takes a business from invisible to trading, and from 2% conversion to 6% and above.

Build authority.

Content, digital PR, AI citations, and directory presence. Compound the trust and traffic already built.

Lead the market.

Performance captures demand. Phase five creates it. Full-funnel campaigns, film, and brand experience that turn a business people find into a brand people search for by name.

See how the five-phase system works

Get the plan before you pay for the building.

The first conversation is free. We talk through where your business is and what actually needs deciding. From there, Sphynx 2.0 maps your market over about a week: competitors, keyword gaps, and whether the position you want is genuinely winnable. Jake walks you through the findings in 60 to 90 minutes, and the blueprint builds straight from them. You leave with a branded PDF report and a prioritised plan. NZD $489. Yours to keep. If the blueprint follows, it comes off the first invoice.

No obligation. No pitch deck. Every decision made on evidence before a dollar is spent on building.

Founder & Lead

at Kyttn

Jake Siddall

Talk to Jake

Get the plan before you pay for the building.

No obligation. No pitch deck. Every decision made on evidence before a dollar is spent on building.

Founder & Lead

at Kyttn

Jake Siddall

Talk to Jake

Get the plan before you pay for the building.

No obligation. No pitch deck. Every decision made on evidence before a dollar is spent on building.

Founder & Lead

at Kyttn

Jake Siddall

Talk to Jake

FAQ.

Common questions about our marketing blueprint

What is a go-to-market strategy?

A go-to-market strategy is the plan for how a business reaches its market and wins customers: the position you take, the audience you target, the channels you use, what acquisition costs, and what gets built in what order. Kyttn's blueprint is a go-to-market strategy grounded in competitive evidence from the diagnostic rather than assumption.

How is the blueprint different from a marketing plan?

A typical marketing plan lists activities and a calendar. The blueprint makes decisions: which keywords, which pages, which campaign structure, what spend, what brand direction, in which order. It is specific enough that phase three can build from it without interpretation.

Do I need phase one first?

Yes, or evidence equivalent to it. The blueprint's decisions are only as good as the intelligence underneath them. The diagnostic is a week and NZD $489 + GST, credited against the engagement, so there is no reason to plan blind.

How long does the blueprint take?

Typically one to two weeks after the diagnostic, depending on the size of the market and how much needs deciding. You will have the full document set before anything gets built.

What does it cost?

Scoped individually, because a blueprint for a single-service local business and one for a funded company entering a new market are different jobs. The diagnostic comes first either way, and its fee is credited when you continue.

What is a go-to-market strategy?

How is the blueprint different from a marketing plan?

Do I need phase one first?

How long does the blueprint take?

Typically one to two weeks after the diagnostic, depending on the size of the market and how much needs deciding. You will have the full document set before anything gets built.

What does it cost?

What is a go-to-market strategy?

How is the blueprint different from a marketing plan?

Do I need phase one first?

How long does the blueprint take?

Typically one to two weeks after the diagnostic, depending on the size of the market and how much needs deciding. You will have the full document set before anything gets built.

What does it cost?