Most websites get paid for twice. Some three times.
Once for the design, when it launches looking sharp and the enquiries stay quiet. Again when someone discovers the searches that matter were never built into it, and the fix is a rebuild. A third time when the ads finally switch on and the pages were never structured to convert a paid click.
None of that is a design problem. It is a sequencing problem. The look was chosen before anyone measured what the market was searching for, so the site was decorating a guess.
We do it in the other order. Demand first, verified against real search data. Then the brand, the pages, the measurement and the advertising are designed around what your customers are already typing, in one build, speaking one language.
Do it once. Do it right. Meet the demand, because creating demand is the expensive way round.
Sphynx 2.0 before a pixel moves.
01.
The demand map.
Sphynx 2.0 finds what your market searches in Google and asks the AI assistants, verified against real volume data, sized against your customer value. This is the blueprint everything else follows.
02.
Brand, voice and messaging, one language.
A deep dive into how your business should look and sound, built to fit the gap the data found. Colour, type, photography direction and a written voice that reads like you on your best day, then flows through every page, every ad and every answer. This is where twenty years of creative direction earns its keep: AI assistants cite brands with a point of view and skim past generic copy without a mention. Sounding like everyone else is now a visibility problem, not just a taste problem.
03.
One page per search.
The architecture in five words. Every page is purpose-built for a search your buyers actually make, structured so Google can rank it and AI assistants can quote it: clear answers up front, the right schema underneath, your proof where the right searcher will look for it.
04.
Measurement, wired end to end.
Every form tracked, every call counted, analytics reconciled against your own records so each enquiry is real and each booking attributable. You watch people find you, and you see exactly where they hesitate. No guessing, no vanity charts.
05.
Built ads-ready.
Google Ads only convert on pages built to receive them, so we design the landing paths, the message match and the conversion tracking into the site itself. If there is a paid opportunity in your market, the site is ready for it on day one, and if there is not, we will say so and save you the spend.
06.
Launch without drama, and you own everything.
Redirects engineered so the rankings you have already earned carry across. Launch in a morning, nothing breaks. Then everything is handed back: your site, your accounts, your data. We hold access, never hostage.
Three decades of touring heritage, a perfect five-star rating, and thousands of travellers already searching for exactly this, finding someone else first. Sphynx 2.0 measured the demand, the build shipped 46 pages to meet it, industry-leading tracking went in so every enquiry gets seen, and launch took one morning with the ranking history carried across.
Month one: 18 enquiries against a plan that targeted 17 to 18 by month twelve. Half of the website enquirers went on to book. The Australian money searches moved from page two to page one. And the client now spends 25 dollars a day less than before we arrived, because we moved the budget from creating demand to capturing it, and handed the difference back.
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"From the moment our new website launched, the proof was in the enquiries. More quality hits, more enquiries that converted to bookings, and it felt like the increase was almost immediate."
Brett, Pacific Cycle Tours
A brand designed into a gap Sphynx 2.0 found: a luxury position sitting wide open while the category raced to the bottom on price. One salon, built once, with the brand, the search visibility and the advertising in sync from day one.
Today it signs two new clients a day, more than 550 since launch, converts at 6 percent against a 2 percent industry average, and ranks first in AI visibility across every Auckland beauty competitor. The founder is building bigger premises and hiring to keep up. En Beauty is a Kyttn venture, our own money on our own method, which is exactly why it runs first in the proof.
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"They took my vision and elevated it into a stunning, high-converting digital brand. Their design work is not just beautiful, it is intuitive and perfectly captures the aesthetic of my studio."
Izumi Sugihara, Founder, En Beauty
